The choice on a marriage market or the God’s will? On practical and substantial rationalities in orthodox dating platform users’ categories

Online-dating, or the practice of searching for a partner on Internet, is becoming more widespread and legitimate these days. According to some researchers, search process quite rationalized. This underpinned by fact that such platforms presuppose standard profiles, filters usage, strike “better offer” just like market, stimulating users reflect upon their performance. At same time, there are religious online-dating as well with specific normativity (i.e., Orthodox). Thus, contradiction between market practical rationality evoked platform logics substantial Orthodox Christian rationality, latter considering only marital relations good, sacred also, notably, those God has agency in. Relying M. Weber’s conception grounded theory approach an empirical base 14 interviews, paper reconstructs in users’ categories (here, case popular platform). Practical reconstructed “active search”, “time”, “convenience”, “simplification” categories. For which may contradict one, “soulmate” “consumer attitude”. The overcoming two rationalities described “self-control” “the fight against temptation”. In regard relationship individual’s God’s platform, although informants believe active actions required, marriage inevitably ends at will point” — result what wants.